Industry News

A&E Continues to Show Profits…

ADAM & EVE ANNOUNCES INCREASES IN  2nd QUARTER SALES AND PROFITS!

(maybe it has something to do with their great taste in picking contract girls?)

Hillsborough, NC — Adam & Eve and AdamAndEve.com<http://AdamAndEve.com>  (http://www.AdamAndEve.com/news), America’s most trusted source for adult  products, are pleased to announce increases in sales and profits for the second  quarter of 2010!

Despite the ongoing economy insecurity, Adam & Eve posted a 3% increase in sales  and a 7% spike in profits over second quarter 2009.

“As a company that is continually profitable, we are very pleased with the  second quarter 2010 results,” says Chad Davis, Director of Marketing for Adam &  Eve. “We attribute these numbers to the continued growth of online sales. Once  again, natural and organic search results improved dramatically, 150% , without  adding any direct advertising cost.”

Adam & Eve Internet Marketing Manager Rich Atlas agrees. “Operating in a highly   competitive space, Adam and Eve has found rank and revenue success with organic  search; we attribute our success to a long term keyword and content driven  strategy that embraces customer needs while meeting search engine requirements.

In addition, sales from offline marketing such as radio and television increased  14% over second  quarter 2009. And while sales from the traditional paper  catalog continued to decrease, internet sales from www.AdamAndEve.com<http://www.AdamAndEve.com>  were up 8% during the second quarter of 2010.

“The transition from catalog orders to website orders is something we have both  seen and anticipated for some time. We believe this shift toward online sales is  both because longtime customers are converting from the catalog to the website,  and because new customers are hearing about AdamAndEve.com<http://AdamAndEve.com>  for the first time from new & developing marketing channels,” summarizes Davis.  “The huge variety of quality adult oriented products, as well as the ease and  anonymity offered through ordering from AdamAndEve.com<http://AdamAndEve.com>  continues to be the reason we remain successful.”

With more than 10 million satisfied customers and nearly 40 years of experience  Adam & Eve continues to be the nation’s most trusted and largest adult  superstore.

For more information on Adam & Eve, visit the website at www.adamandeve.com<http://www.adamandeve.com>
or contact Director of Public Relations Katy Zvolerin at 919.644.8100 x 3121 or

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