Industry News

ALTA Dissolved by Shy Love

Shy Love: ‘I’m dissolving ALTA’

The Agency Licensed Trade Association being shelved in the interest of
‘adult-industry unity’

CHATSWORTH, Calif. — Talent representative Shy Love has announced the
immediate dissolution of the Agency Licensed Trade Association, a trade
group for adult-industry representation companies that was started earlier
this year.

“This is a time for the adult industry to present a united front to face our
problems, both from outside and within our own ranks,” Love said. “In the
interest of adult-industry unity, I am dissolving ALTA and recommending our
members ally themselves with LATATA, the Licensed Adult Industry Trade
Association.”

ALTA was started in January of this year with four member agencies: ATM/LA,
which is owned by Shy Love; Motley Models; OC Modeling; and Type 9 Models.
It served as an alternative to LATATA, which was founded in 2009. ALTA
encouraged new talent to sign with licensed representation, and published
the State of California licensing agency website where talent could confirm
that their representative agency was licensed to operate in California.

“We’ve got too much on our plate to waste time with petty bickering,” Love
said. “I’m taking this first step to help build the unity we need.”

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