Industry News

AVN Novelty & ANME right in a row, too much of a good thing?

AVN Novelty & ANME right in a row, too much of a good thing? OR good marketing plan?

The Big five, Doc Johnson, Cal Exotic, Topco, Nasstoys and Pipedream hold ANME show July 10th-12th In Woodland Hills CA

AVN holds it’s Novelty expo July 13-15th in Universal City, CA


US ‘big five’ relaunch ANME

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The ‘big five’ US toy manufacturers will be coming together from 10th – 12th July at the Warner Center Marriott in Woodland Hills, California, for the 2009 ANME Founders Show. The ANME (Adult Novelty Manufacturers Expo) Founders are Doc Johnson, California Exotic Novelties, Topco Sales, Nasstoys and Pipedream Products, and they will be joined by up to 50 other brands.

Attendance at the new event – which takes place immediately before AVN’s Adult Novelty Expo, scheduled for the Sheraton Universal and Hilton in Los Angeles Universal City from July 13th – 15th – will be limited to exhibitors and buyers only.

The big five will be looking to recreate the excitement of their earlier ANME events, according to Pipedream Products Chief Operating Officer Nick Orlandino: “For years, our colleagues have been urging us to bring back the show they fondly remember,” he said. “The ANME Founders Show was born out of a commitment to present a product showcase with the quality and intimacy our segment of the adult industry deserves. We’re excited to welcome retailers, distributors and manufacturers from around the country!”

The ANME Founders Show will feature exhibits from each of the founding companies, as well as a select group of other brands. “It’s a great place for manufacturers and qualified buyers to network, preview new products and get a first-hand look at what the future of our industry looks like,” said Jones.

As well as the big five, other exhibitors will include: Allure Leather, B Cumming, B Swish, BMS Enterprises, Empowered Products, Finger Fitting Products, Kama Sutra, Lovers Choice, O’My Products, Pjur Group, Sportsheets, System Jo, Trigg Laboratories and Zero Tolerance.

More information on the ANME Founders Show and related events can be found at


AVN Novelty Expo Attracts Key Volume Buyers – and Beyond

By Mikey Forrester

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The 2009 ANE will introduce buyers to a vast array of innovative products with pleasure in mind. Health-conscious sex toys, lingerie, lubricants, massage oils, gifts, games, bedding – you name it, it’s all at ANE. More than ever before, the expo showcases the natural evolution of the pleasure market with cutting edge products that buyers are looking for, from eco-friendly to high-tech, and everything in between.

Show management expects this year to bring record numbers of qualified volume buyers, as well as a new breed of boutique retailers, including those from the mainstream. Last year, ANE brought more than 150 exhibitors together with 1,000-plus exceptional buyers, and 2009 promises to deliver even more.

In addition to the unveiling of new products, the upcoming AVN Novelty Expo features an expanded twist on the popular “ANE Boot Camp,” a series of seminars designed to transform the economic downturn into a revenue-generating powerhouse. Whether you’re looking for new ways to get more press coverage or discover the latest trends in sexual health issues, these profit-motivated panels run the gamut.

Back by popular demand, the show also offers professionals the most valuable networking opportunities available at one show. From the kickoff cocktail reception to nightly cocktail hours to the First Annual ANB Awards Party, you’ll find plenty of face time to share business tips as well as catch up with friends and associates.

Many of the industry’s top buyers — like Spencer’s Gifts, GVA, ECN, Eldorado, Lion’s Den, Entrenue, Good Vibrations, and many more — will be attending, and returning exhibitors are reserving their booth space now. By remaining in the same space, exhibitors make it easier for returning buyers to navigate the show floor.

The show, scheduled for July 13-15 at the Sheraton Universal and Hilton Los Angeles in Universal City, Calif., is free for returning and qualified buyers who register before March 6, 2009. To register, please go to

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