Industry News

Can porn industry crack the piracy problem?; Only A Fifth of Porn from Legitimate Sales

From PCProNews:

The porn industry has decided to take a stand against p2p. Having largely ignored the huge amounts of adult content available on file sharing networks, 65 porn purveyors met last week to discuss how to address “rampant piracy”.

According to attorney Greg Piccionelli, who addressed the meeting, as little as a fifth of the total pornographic content in circulation is from legitimate sales.

“At the present time, if you were to take all of the content that is produced by the adult business, the legitimate sales currently account for no more than 15% to 20% of the actual numbers of copies that are out there, and the lack of enforcement over the years has left the pirates and consumers with the impression that copying and stealing adult content is something that has absolutely no punitive consequence associated with it whatsoever, and so the industry has really sort of dug its own grave to this degree.”

Acknowledging the problem is one thing, doing something about it is another, as the record and mainstream movie industries have discovered. One solution may lie in the new high-definition Blu-ray and HD DVD formats, which promise much greater copy protection than DVD and may enable the industry to stem the flow of new content onto p2p networks.

That relies on the robustness of the DRM – for the time being both Blu-ray and HD DVD are managing to stay one step ahead of the hackers but there is no guarantee that either format will remain secure.

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