Industry News

Dot XXX in Sydney with Nina Mercedez & Ron Jeremy

.XXX Naming Rights Sponsor for Sydney Sexpo

Palm Beach Gardens, FL (March 13, 2012) – ICM Registry, the company behind the new .XXX Top Level Domain, today announced that it was making its final preparations for this years Sexpo in Sydney Australia, 15-18 March 2012 at the Sydney Convention & Exhibition Centre, Darling Harbour.

Following the huge success of last November’s show in Melbourne, which saw record crowds estimated to be in excess of 85,000 attendees at the .XXX sponsored event, ICM decided to boost their profile even more for this event by sponsoring the attendance of legendary adult performers Ron Jeremy and Nina Mercedez at this years Sydney show to promote .XXX.

Both during and after the Melbourne Sexpo, ICM saw a huge surge in traffic from Australia indicating the exposure and interest generated by the .XXX sponsorship of the event had a very positive impact. Domain registrations also increased from the region immediately following the Melbourne Sexpo, and Australian Registrars are second only to US based Registrars in terms of the number of .XXX registrations.

“As part of building our brand awareness, we decided to sponsor the attendance of Ron and Nina for this years show. We have several media events already lined up including TV and Radio raising awareness of .XXX in the minds of consumers which can only be good news for .XXX domain owners,” said Vaughn Liley, ICM Sales Director. “As part of our traffic generation initiatives, we will also be promoting many of the new and operationally live .XXX sites to the estimated 65,000 attendees in Sydney,” he added.

In addition, ICM has teamed up with Crazy Domains, an Australian based Registrar, to offer special .XXX domain pricing during Sexpo. More details can be found by visiting www.crazydomains.xxx or by visiting the .XXX booth # 173 at the Sydney Convention & Exhibition Center between March 15-18.

About ICM Registry:
ICM Registry, headquartered in Palm Beach Gardens, Florida, is the registry operator for the .XXX sponsored top-level domain as approved by ICANN in 2011. ICM Registry provides the management and supporting infrastructure for this extension offered via registrars thought the world.


You Might Also Like