Press Release

Giddy Opening up its ED Guide to the General Public


ED rates are soaring due to the COVID-19 pandemic; and ED is the leading cause of divorce in the US behind finance

As millions of Americans stay home, it’d be ideal for couples to enjoy their time together during this crisis. Unfortunately, that’s not the case. Wuhan’s post-quarantine spike in divorce filings shows that many couples don’t have the interpersonal skills to navigate shelter-at-home ordinances in such close proximity because they’ve never had to spend this much time together. Compounding with increasingly frustrating financial issues, ED is the second leading cause of divorce and exacerbated by stress; 40% of men are somewhere on the ED spectrum. Couples are now being forced to deal with all these stressors simultaneously.

This is why Giddy is opening up its ED Guide to the general public free of charge.

“People are able to use the ED Guide as a resource for managing the emotional aspects of dating and intimacy, especially during these challenging times at home” says Giddy’s relationship expert and couple’s therapist Rachel Madorsky, LCSW. “Our ED Guide will help singles and couples stay home and healthy – both physically and emotionally.”

Giddy is certainly doing well by doing good. Sales of Giddy’s ED device, Eddie, have risen 300%+ in the last week since the crisis. To keep up with demand, Giddy has announced it will double the size of its workforce and increased production to 1MM units per month. As a way to maximize efforts and bandwidth, national healthcare providers and medical practitioners are requesting to utilize Giddy’s platform and products to provide a body-safe, over the counter method to fight ED. With a rise in anti-anxiety and antidepressant medications, which can exacerbate ED, a FDA Registered Class II medical device with no prescription necessary can help reduce the incredible stress already taxing healthcare systems worldwide.

Simply put, Giddy’s ED device is a medical device you don’t have to leave your couch to get.

Giddy’s ED Guide is normally behind a paywall, but it is in everyone’s best interest they release it publicly. Many brands offer ways to stay fit or be productive at home, Giddy is the only one offering expert help to improve the emotional well-being of couples. Simply go to

Rachel Madorsky is available for interviews related to how couples can better social distance themselves and thrive during this crisis. She can be reached at [email protected]

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