Industry News

PETA Does Porn?

NL-PETA has bought their .xxx domain and they plan on doing something very creative with it! But before you all go there, it’s not up yet, you’ll get an error message.

from http://www.inquisitr.com/
by Dan Evon

PETA has been using sex to get people’s attention for a long time. The non-profit organization, People for the Ethical Treatment of Animals, has had beauties like Pamela Anderson, Eva Mendez, and recently, Brooke Hogan, strip down to draw attention to animal rights. Now, PETA is upping its game by launching its own porn site.
The PETA porn site, PETA.XXX, will feature plenty of celebrity skin, but according to Lindsay Rajt, PETA’s associate director of campaigns, the site will also show graphic images of animal abuse.

Rajit told the Sydney Morning Herald:
“We’re hoping to reach a whole new audience of people, some of whom will be shocked by graphic images that maybe they didn’t anticipate seeing when they went to the PETA triple-X site.”

PETA’s new porn site will surely bring a lot of attention to animal rights (even if most viewers are distracted by all the nude women) but some people are saying that the People for the Ethical Treatment of Animals should be called the People Against the Ethical Treatment of Women, PAETW.

Jennifer Pozner, the executive director of the New York-based advocacy group Women In Media & News, said:
“PETA is extremely disingenuous. They have consistently used active sexism as their marketing strategy to garner attention. Their use of sexism has gotten more extreme and more degrading. This may be in their minds the only thing left at their disposal to lower the bar.”

But Rajt insists that using the female body to spread a message isn’t demeaning, it’s empowering. Rajt says that PETA.XXX, which will become active in December, will make more people aware about animal abuse thanks to naked females.

Rajt said:
“We try to use every outlet that we can to speak up for animals… It’s not a very feminist thing to do to turn to women and tell them whether or not they can use their voices, their bodies to express their voice.”

What do you think? Does the end justify the mean? Is PETA taking its sexually charged ads a step too far with the new PETA.XXX porn site?

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