Industry News

Spanish Porn

Moxie writes:

The latest news from the industry is that DVD sales are down 30% and that the annual slowdown is looming. Comments on the message boards say that some studios have stopped production. The root cause is oversaturization.

When well run companies oversaturate their market, they expand into other markets. Yet despite a vast untapped market for porn, i have yet to see any company in the adult entertainment industry release any spanish language titles.

There is such a vast market of spanish speaking americans that they are becoming the most sought after demographic for american businesses. They have their own television stations such as Telemundo and Univision. Why not Teleporno and Univivid. If you have ever seen a spanish language news cast or variety show or novela, their cultural predisposition to scantily clad ladies is aparent. Many of us gringos watch Telemundo with the sound off and our pants down.

By many estimates there are over 20 Million illegal aliens in this country. Many speak little english and would presumably jump at the opportunity to hear “mas duro papi” in their native language. As of 2004, the US census showed that there are over 40 Million spanish speaking legal residents in the United States. Why the adult industry is not marketing a product to this population in its native language with native performers is beyond me.

Then of course there is the Central and South American customers who would presumably be interested in American Porn marketed to them. I first checked out SinRespeto.com which is a Spanish Porn blog run by XPT poster El Glorioso. It features nothing but American Porn stars. This says to me that American porn has established its brand and that market is ripe for the picking. Ay Papi.

I asked El Glorioso whether any American companies were marketing porn to the Spanish Speaking market. His response was “No LOL!!!.. in directv have a argentinian based channel named Venus and Playboy in spanish.”

The writing is on the peep show both wall. A fertile market exists for American porn companies to expand into exists.

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