Industry News

Three Agencies break from LATATA, start ATLA During AEE!

NL-So this was posted on Jan 14th about OCM appearing at the LATATA booth during AEE-“I’m so excited to have a booth this year at AEE and to be sharing the experience with my fellow agencies who make up LATATA,” said Sandra McCarthy, co-owner. “I’d like to thank all of our talent, my partners and our employees that have made OCM what it is today. We are continuing to grow and have become one of the largest adult talent agencies in the industry. I hope everyone will come out to see their favorite porn stars.”

But then 4 days later…January 18, 2012 I get this press release…

Three adult modeling agencies break from LATATA, start ATLA

CHATSWORTH, Calif., Jan 18, 2012 — Adult talent representation companies Type 9 Models, OC Modeling and ATM/LA have announced their separation from the Licensed Adult Talent Agency Trade Association, LATATA, which was organized by Derek Hay of LA Direct Models, effective January 16, 2012. The
three companies are starting a new trade association to be called Agency Licensed Trade Association, ALTA.

“We believe that the idea of a trade association is good, but our belief is to operate it differently from other associations,” The ALTA partners said in a prepared statement. “ALTA is an organization about unity, trust and respect of the individuals in our industry.  We do not believe in strong-arming or making it difficult for talent to succeed.

“We hope with the new organization we can work more closely with production
 and talent to make work conditions smoother and more efficient for all parties.”

The three agencies will be finishing all joint events previously arranged at this year’s AVN Adult Entertainment Expo.

Licensed agency wanting to participate in ALTA can contact
[email protected], [email protected] or [email protected]

NL- If i remember correctly, the agencies missing from ATLA are Speigler & LA Direct. What was the cause of this untimely “breakup” ? I’m looking into it…

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