Recently, XBIZ World magazine asked several adult industry players “What do you do to maximize the benefits of attending industry trade shows?”
Here’s what they had to say:
Attending industry trade shows, even infrequently, is a crucial step in growing your business, your contact base and strengthening your brand. Here are a couple things I do religiously in order to have a successful outing. People’s business cards aren’t library books, so write on them! Anything that will trigger your memory and help you nurture the seed you’ve planted. Following-up is something many people don’t do properly, especially after getting back to the office to play catch-up.
— Benny, International Sales & Marketing, NoCreditCard.com