Industry News

X-Play’s Jeff Mulllen on the Collapse of the Porn Industry…

Jeff Mullen & Cast working on his newest movie “Flight Attendants”

NL-Why are you certain that the porn industry is coming to an end? Could it just be in for a change from what we are used to?

Couldn’t it be falling fast just like everything else is because of the economy?  What is the time frame when you think there will be no more porn?  And what will people replace it with? Is there anyway to stop it from happening?

When the VCR came out it was said that no one would ever go to see a mainstream movie in a theater again….  
When VOD started, the thought was that adult DVDs would no longer sell…

 
Jeff Mullen- I just finished my editing for the night on Flight Attendants and it is 4:30AM and I have a meeting at Hustler in the valley in the morning.  I think people will love the movie when it finally comes out.

As far as the porn industry is concerned I lived through the collapse of the music industry and this is almost a similar thing except that the porn industry has no other major sources of income other than content which is being given away for free.  Porn has never been more popular than it is at this very moment.  More porn is being consumed this minute then ever before in history but the problem is a great deal of it is being consumed for free.  People can spin it anyway they want and if I hear adapt or die one more time I am going to throw up.
 
This industry cannot adapt to free no matter how you slice it.  Pretty soon the financial incentive for most companies to produce quality movies will disappear as a new breed of consumer scours the internet to find free still photos and video links to jerk off to for free.  The mindset of the new generation of consumer will be impossible to alter into a pay for porn mode.  Yes, the industry like all others has gone through many states of evolution and they have always managed to keep the books profitable in order to continue what was once a mammoth industry.  However the end is near for many companies which is not necessarily a bad thing in a world of sameness.  However, even the creative companies I doubt will be able to stay in business much past 18 months to two years before they pack it in and I’m talking about some giants of the industry.
 
In addition to what was once only pirated or stolen content on the torrent and tube sites now finds hundreds of sites with authorized porn being served for free by very well respected companies that in my opinion are waving the white flag before ever mounting a fight.  This industry has really never gotten together to see if we can combat free porn and if they have I wasn’t invited to the meeting.  So unless a brilliant idea surfaces, or the government grows some balls and starts to enforce copyright infringement cases, the future is dull at best.  In the future they will listen to Disney and Warner Brothers but certainly not us.   
 
There will always be porn being made by somebody somewhere and with the hundreds of thousands of free scenes already floating around freely today with many more scenes on the way, the average guy can jerk off every night of his life and never pay a dime.  The only people in that scenario that got paid was the talent, the crew and the agencies and there will come a day very soon where they will no longer get paid.  Certainly the producer or the person who funded the production is getting shafted in this brave new world so really who is the winner?  I don’t think it is the consumer in the long run.  Short term yes but we will wait and see on the future.  Now before somebody thinks that I am simply complaining and not getting with the times, I will say that the genius who figures out this mess will be the next billionaire.  Somebody probably will do it but as smart as I am, I don’t think I’m that smart.
 
My company X-Play is one of the lucky ones today because we are still incredibly successful but we definitely see the writing on the wall and are preparing for a porn-less future for our business which might be the best move in the long run as we have some high aspirations.  I love the adult movie industry and will continue to work in it until it no longer makes financial sense. As far as VOD goes, that too will be something of a lost business model just like physical goods once the entire nation is devouring free content.  Why will somebody pay if they can jerk off for free?  Digital delivery on everything in our lives is the future and we are just scratching the surface as to what we will see in the next 10 years but no one and I mean no business can survive on a free model.
 
I hope I am totally wrong on this one but I just don’t see it going any other way and that sucks for a lot of us but for now we will continue to produce the highest quality adult comedy movies we can possibly make as there is a bright future for us somewhere.   We plan to do really well for the next 2 years before it collapses completely.                
 
Jeff Mullen

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